Five reasons to shop locally in 2010

Rebecca Joers, the owner of Jolie Boutique at 937 Curtiss St., made good use of the internet this holiday season to promote her shop’s lovely and unusual offerings in a series of highly successful “13 days of Christmas” e-mails.

Yesterday, she followed up with an electronic thank-you note that made an excellent case for shopping locally — at Christmas and throughout the year.

Entitled “Thank You for Buying Local,” the e-mail offered five reasons it pays to spend our discretionary dollars at home:

1.  You kept your dollars in the community…for every $100 you spend at an independent shop statistics show that $68 will stay in that community.  Only $43 stays in the community when you buy at a chain.

2.  You created local jobs…we have a staff of eight FABULOUS local girls who use their paychecks in our community.

3.  You nurtured the community…we support local entities, like the $5000 the Downtown Downers Grove shops raised for our elementary schools in one fabulous evening last fall.

4.  You invested in the community…when you spend locally instead of online you ensure that your tax dollars are invested where they belong, right here in our community.

5.  You kept local property taxes down…the tax revenue generated by businesses offsets the property tax costs to run our village.

As someone who found beautiful gifts for my teen-aged daughter and nieces (plus a trio of hand-crafted felt Christmas tree ornaments and a little something for myself) at Joer’s shop, it’s nice to be thanked.

And even nicer to feel like you’re helping the local economy and an independent merchant by keeping your discretionary dollars at home.

Share and Enjoy:
  • Print
  • email
  • Facebook
  • Twitter
  • Yahoo! Buzz
  • Google Bookmarks
  • MySpace
  • LinkedIn
  • Digg
  • del.icio.us
  • Live
  • Mixx