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	<title>DGreport.com &#187; The Lemon Tree</title>
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		<title>To market, to market</title>
		<link>http://www.dgreport.com/index.php/2010/02/03/to-market-to-market/</link>
		<comments>http://www.dgreport.com/index.php/2010/02/03/to-market-to-market/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 18:59:52 +0000</pubDate>
		<dc:creator>Elaine Johnson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Michael's Fresh Market]]></category>
		<category><![CDATA[The Lemon Tree]]></category>

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		<description><![CDATA[Michael&#8217;s Fresh Market opened today at its new location at 7241 Lemont Road. The official grand opening of the grocer is set for Weds., Feb. 10. The store features a variety of ethnic foods and sushi among other offerings. Meanwhile, the Lemon Tree, 935 Burlington Ave., is targeting an opening date of March 15, although [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dgreport.com/wp-content/uploads/2010/02/michaels.jpg"><img class="alignright size-full wp-image-6254" title="michaels" src="http://www.dgreport.com/wp-content/uploads/2010/02/michaels.jpg" alt="" width="203" height="135" /></a>Michael&#8217;s Fresh Market opened today at its new location at 7241 Lemont Road. The official grand opening of the grocer is set for Weds., Feb. 10. The store features a variety of ethnic foods and sushi among other offerings.</p>
<p>Meanwhile, the Lemon Tree, 935 Burlington Ave., is targeting an opening date of March 15, although early April may be a more realistic expectation, EDC President Greg Bedalov told the village council Tuesday night.</p>
<p>The specialty grocer, in a push to the finish line, is scheduled to go before the Zoning Board of Appeals later this month to request a sign variance that would allow it to erect a sign larger than the six-square-foot one allowed by ordinance.<span id="more-6251"></span></p>
<p>The primary reason for the request is to make the store&#8217;s location at the intersection of the village&#8217;s only  two one-way streets more visible. The Lemon Tree also is requesting a variance that would allow it to promote its services on store awnings. Village ordinance allows only the business name and address to be included on awnings.</p>
<p>&#8220;We are really concerned about catching the commuter traffic,&#8221; said co-owner Tim Canning. &#8220;When people are walking from the train to the parking deck, they&#8217;re not thinking about anything but getting in the car and getting home.</p>
<p>&#8220;But if they see something on an awning, they may realize they forgot to buy bananas. We&#8217;re trying to give the consumer an idea of what we offer.&#8221;</p>
<p><a href="http://www.dgreport.com/wp-content/uploads/2010/02/lemontree2.jpg"><img class="alignright size-medium wp-image-6255" title="lemontree2" src="http://www.dgreport.com/wp-content/uploads/2010/02/lemontree2-300x131.jpg" alt="" width="232" height="101" /></a>Canning recently met with residents of neighboring condos to hear their concerns and share plans for the store. Noise questions didn&#8217;t come up, he said, although plenty of neighbors had suggestions for items they&#8217;d like the Lemon Tree to stock.</p>
<p>Now that opening day is drawing close, Canning confessed to some nerves about whether the village is ready for a store that &#8220;isn&#8217;t a typical grocery store.&#8221;</p>
<p>&#8220;We are really going to have nice produce, nice meat, really good prepared food and the best coffee in a five-mile radius,&#8221; he said. Prices &#8220;will be right underneath Whole Foods.&#8221;</p>
<p>The store will offer restaurant-quality meals, which will sell for $6 each on  &#8220;yellow dot clearance&#8221; once business is underway.</p>
<p>And some of those meals may be inspired by local cooks. The Lemon Tree launched a contest today inviting the community to submit original recipes in four categories: sandwich, soup, salad and lemon desserts, said Laura Hart, the store&#8217;s specialty food manager.</p>
<p>Recipes can be submitted through <a href="http://www.lemontreegrocer.com/">the store&#8217;s Web site,</a> where contestants can find rules and instructions. Finalists will prepare their dishes for judging at Dream Interiors, 5122 Main St., on March 7.</p>
<p>Category winners will go home with $200, while the grand-prize winner will receive a $500 shopping spree at the Lemon Tree. The winning dishes will be available at the store through August.</p>
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